It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.
Every marketer at some point early on in his/her career learns about the four Ps: Product, Placement, Price, and Promotion.
As department stores battle for position with the consumer by introducing new private-label products, remodeling and opening stores, beefing up loyalty programs and ramping up marketing programs, they all have turned up the heat on their omnichannel efforts. Retailers are working to integrate stores, websites, mobile and catalog to ensure that all channels work.