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Insight Blog
Posted on: Jul 07, 2013

Cost of Data
Because mystery shopping is resource-intensive, it is also costly. Each data point costs a lot, and incremental data points do not get cheaper. With current economic more…

Posted on: Jul 07, 2013

Validity of Data
Mystery shopping is prone to human bias and the law of small numbers. While there are many mystery shopping companies and individual mystery shoppers who truly understand how to properly conduct a mystery more…

Posted on: Jul 07, 2013

Customer experiences—whether they be a sale, an inquiry, a conversation with a manager or a walk down a store aisle—are at the heart of every customer relationship. These are the moments of truth for more…

Posted on: Jul 07, 2013

Today, HR practitioners and senior executives are continuing to recognize the growing importance of metrics in effectively shaping the strategic position of an organization.more…

Posted on: Jul 07, 2013

As more and more companies recognize the value of customer feedback, we are witnessing an explosion in the volume and type of surveys customers are being asked to complete. From fast food restaurants to big more…